Thursday, July 30, 2009

Milton Glaser's - Good is the enemy of Great

THE GOOD IS THE ENEMY OF THE GREAT.
Early in my career I wanted to be professional, that was my complete aspiration in my early life because professionals seemed to know everything - not to mention they got paid for it. Later I discovered after working for a while that professionalism itself was a limitation. After all, what professionalism means in most cases is diminishing risks. So if you want to get your car fixed you go to a mechanic who knows how to deal with transmission problems in the same way each time. I suppose if you needed brain surgery you wouldn’t want the doctor to fool around and invent a new way of connecting your nerve endings. Please do it in the way that has worked in the past.
Unfortunately in our field, in the so-called creative – I hate that word because it is misused so often. I also hate the fact that it is used as a noun. Can you imagine calling someone a creative? Anyhow, when you are doing something in a recurring way to diminish risk or doing it in the same way as you have done it before, it is clear why professionalism is not enough. After all, what is required in our field, more than anything else, is the continuous transgression. Professionalism does not allow for that because transgression has to encompass the possibility of failure and if you are professional your instinct is not to fail, it is to repeat success. So professionalism as a lifetime aspiration is a limited goal.

Hello all!!!

I was told to recap some thoughts on the aforementioned quote written by Milton Glaser. Pondering what needs to be said as a response, or even thought to what this quote means, it's by far a reality check on the subsequential realism of graphic design life. Reading the above quote is more of an oxymoron that goes on in our industry. Yes, in a sense professionalism is limited as a goal in trying to reach the hierarchy of being the top dog in the graphic design industry, with still having "Creative" being overly misused. One can only be so creative before he starts to "steal" other's designs and ideas. While being creative in your work, and bringing new ideas to the plate; if the impression of failure comes to your idea, it basically back tracks to the level of professionalism with failing to not be an option at all. With that said, creativity and professionalism does go hand in hand in the graphic design industry, with creativity being the limiting factor of reaching the professional status; until you fail on your professionalism. Then your just stuck at square one, again.

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